Stories matter.

Crisis Text Line

As Brand Director, I imagine what it would be like to live in a world where everyone had access to free, 24/7 mental health support at their fingertips. Then, I build campaigns that promote mental wellbeing for people wherever they are.

In practice, this means I’ve:
1. Led paid strategy for a campaign that provided 2500 frontline workers with free mental health support at the height of the pandemic.

2. Spearheaded a brand transformation that brought empathy to the world during the election.

3. Launched a back-to-school initiative to reach anxious teachers, parents, and students with free mental health support that earned placement in NPR, Newsweek, and brought mental health support to hundreds of schools across the country.

Running Breathless

Festival Exhibitions: Twin Cities Film Fest, ReelAbilities NYC, ReelAbilities North America

Awards: ReelAbilities NYC 2018 Founder’s Award for Outstanding Representation of Disability On Screen

In the News:  The Mighty, Fox 9, Minneapolis Running and Scripps College

Speaking and Screenings: Google, NBC 30 Rock, CitiBank, Barclays Headquarters.

Director's note: Growing up chronically ill, I struggled to find representation in the media of lifelong illness. So often, when we see illness portrayed in the media it as either acute or terminal. We do not see people navigating the waters of living day in and day out with a fluctuating illness. I strive to create content about chronically ill individuals to show that a) they exist in the world and b) they are smart, caring, driven and successful people who face a unique set of challenges. In this self-portrait, I chose to focus on the duality of my physical body. As someone who is both physically fit (I’ve run 3 half marathons this year!) and chronically ill, I find that my body is often at odds with two different stereotypes. And, while I am currently in the best shape of my life, my life story is still segmented by the ups and downs of my illness. In my world, physical fitness and illness are ever present and one in the same.

Greenhouse Productions

As a Technical Producer (2015 - 2017) at Leo Burnett's internal production company, Greenhouse, I produced a wide range of motion content from television spots, mass social media campaigns and live shows. 

Most notably, I produced the first branded livestream on the Facebook Live platform. The stream reached over 800,000 people in just 40 minutes and earned a feature in Ad Week. 

BerlinRosen

I joined the Digital Advocacy team at BerlinRosen during the summer between my first and second year of graduate school. As the Digital Engagement Fellow, I shot and produced photo and video projects, drafted social copy, produced and placed social and search ads, community managed social channels, and produced reports on digital performance.

Projects represented here include:

1. Rapid response photography at the #NoMuslimBanEver rally and at the #FamiliesBelongTogether rally in New York City on behalf of the #NoMuslimBanEver coalition and the Texas Civil Rights Project respectively

2. Field videography and video direction for Free Cambodia ahead of the Cambodian elections

3. Art direction, copywriting and project management for the Colorado River Society storytellers series.

As  founder and Chapter Leader of the Scripps College chapter of I Am That Girl (IATG), I facilitated weekly meetings where members discussed gender equality with the goal of creating a space where girls feel comfortable to "LOVE, EXPRESS and BE who they are." I oversaw the planning and production components of media-related community events with chapter members. I pitched, directed, produced, filmed and edited these community engagement projects with the help of IATG chapter members. 

The Adventure Project

I joined the team at The Adventure Project (TAP) during my second year of graduate school. TAP’s mission is to end extreme poverty in our lifetime by creating jobs that solve public health problems. In addition to pitching and managing corporate partnerships and strategizing campaigns, I also conceptualized and edited videos for internal and external communications efforts using the organization’s library of footage from the field.

Scripps College Office of Marketing and Communication

Wrote, directed, edited and produced video content for the Scripps College Office of Marketing and Communication during my time as the Media Relations Assistant.

My short video, "Here Begins A New Life" remains one of the top-viewed videos on the Scripps College YouTube channel.